Category Archives: Trends

Fashion and Fabric Technology

Technology has obviously influenced our lives and fashion in many ways. But besides actual gadgets, how else is technology incorporated into clothing and textiles?

In this article from Business of Fashion, fashion technologist, Dr. Amanda Parkes is interviewed on the subject of wearable technology:

http://www.businessoffashion.com/2014/11/amanda-parkes-wearable-tech-gadgets.html

Wearable fiber technologies include many properties: waterproof, glow-in-the-dark, odor resistance, anti-microbial, temperature control and temperature sensitive or reactive materials. Some of these are not new, but I mention them as they go along with this expanding field of fiber technology. Many active wear and performance companies are using these types of materials in their products already.

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Thermo-reactive doesn’t need to  bring back memories of hypercolor:

http://www.smithsonianmag.com/arts-culture/why-hypercolor-t-shirts-were-just-a-one-hit-wonder-3353436/?no-ist

Now, companies like Sommers Plastics and HSD Zipper have modern thermo-chromatic technologies available.

Columbia Sportswear has the patented Omni-Heat Reflective technology built into many of their outerwear coats, shoes and accessories, which reacts to your body’s heat and reflects it back to you, keeping you warmer in the cold.

http://www.columbia.com/technology-omniheatreflective/

http://gearjunkie.com/columbia-turbodown-insulation-jacket

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Combining water proofing with breathable material in one fabric? Check out materials from AKAS Textiles and Kendor.

 

 

Textile shows are a great way to find out about the latest and greatest materials and technologies that companies are making. This month, TexWorld USA will be in New York January 19-21. For more information, visit their website.

Pantone Color Reports

Pantone FW2014

If you’re looking for a cost-effective way to do your color research, Pantone is a wonderful resource. Twice a year Pantone puts out it’s expert color forecast, and it’s available on it’s website, www.pantone.com.

Pantone has been a leader in the industry for color trends, and you’re probably familiar with their color matching system used for print, web and more.

You can purchase their reports, color books and more, but did you know that some of their resources are free? Incredible! In addition to the color report, you can also download the color palettes to use directly in your Adobe applications, a great tool for your design development process.

Pantone’s Fashion Color Report, which includes sketches and outlooks from top designers, is a beautiful and informative tool for designers. You can view and download the Fall/Winter 2014 report here:

http://www.pantone.com/pages/fcr/?season=fall&year=2014

In addition to this great report, Pantone also offers free webinars which gives a great overview for upcoming seasons. If you are forecasting for Fall/Winter 2015/16, you can sign up for the webinar taking place on Thursday September 4th at 11am EST. The sign-up link is here:

https://www1.gotomeeting.com/register/245799729

Also: You should also check out Pantone’s App for iPhone and Android. The myPANTONE App gives you access to Pantone’s vast color library. You can also pull colors from photos, create color palettes, and share them with your design team.

itunes // google play

A version of this post by Xochil Scheer originally appeared on www.theapparelagency.com.

Made in America – Gaining Popularity

I have always thought that having clothing and other products made in America was an important issue. We as a country have long been outsourcing jobs and importing goods, and apparel and sewn products make up a huge amount of those imported goods. A recent poll by Adweek Media/Harris Poll showed that 61% of Americans are more likely to purchase a product if it is “Made in America.” Only 3% would be less likely to purchase.

The study goes on to show slight differences in results between different areas of the country. Midwesterners are most likely to purchase American-made products, with 67% of respondents agreeing with that statement. Though other areas of the country had slightly lower results, all had 57% or more who agreed. Surveyed by age, older consumers, those over age 55, are most likely to purchase products made in the USA. 75% of those in that age group agreed. Younger Americans, those 18-34, were only 44% more likely to purchase products made in the USA, though 52% said they were neither more or less influenced to purchase by country of origin.

The full article can be found here at MarketingCharts.com.

Regardless of your personal patriotism, I think it’s important to support the American worker. Products made here are basically guaranteed to not be made using child-labor, substandard or unsafe working conditions, and to pay their employees a fair wage. You can’t regulate a factory overseas as easily or effectively.

Press Clippings: Fashionable Activewear

I was recently interviewed as part of an article about fitness apparel design. I have been working in a lot in this area of fashion recently, and I was happy to share a few of my experiences with Art Institutes InSite. This site is part of the Art Institutes, where I earned my degree in fashion design, and focuses on the stories of alumni in each industry represented in their program offerings.

Fitness apparel is an interesting segment of fashion. I find that it is continuing to evolve and takes inspiration from mainstream trends, but it is also extremely innovative. Function and performance are the most important elements of activewear, and can be different and special to the customer and the particular sport they are wearing it for. That doesn’t mean that style and trends go out the door. It’s an interesting combination of elements.

Please check out the full article below at the Art Insitutes InSite website:

http://insite.artinstitutes.edu/getting-off-the-block-in-fashionable-activewear-design-25258.aspx