Made in America – Gaining Popularity

Xochil Herrera Scheer — Sat, 16 Oct 2010 16:41:41 +0000

I have always thought that having clothing and other products made in America was an important issue. We as a country have long been outsourcing jobs and importing goods, and apparel and sewn products make up a huge amount of those imported goods. A recent poll by Adweek Media/Harris Poll showed that 61% of Americans are more likely to purchase a product if it is “Made in America.” Only 3% would be less likely to purchase.

The study goes on to show slight differences in results between different areas of the country. Midwesterners are most likely to purchase American-made products, with 67% of respondents agreeing with that statement. Though other areas of the country had slightly lower results, all had 57% or more who agreed. Surveyed by age, older consumers, those over age 55, are most likely to purchase products made in the USA. 75% of those in that age group agreed. Younger Americans, those 18-34, were only 44% more likely to purchase products made in the USA, though 52% said they were neither more or less influenced to purchase by country of origin.

The full article can be found here at MarketingCharts.com.

Regardless of your personal patriotism, I think it’s important to support the American worker. Products made here are basically guaranteed to not be made using child-labor, substandard or unsafe working conditions, and to pay their employees a fair wage. You can’t regulate a factory overseas as easily or effectively.

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Made in America – Gaining Popularity