Xochil Herrera Scheer: The Chicago Pattern Maker
Xochil Herrera Scheer provides professional pattern making and fashion design services to businesses and individuals in the Chicago area, and remotely to clients throughout the US.
Xochil made Chicago her home in 2003, moving from her hometown of Madison, Wisconsin. She has a BFA in Fashion Design from The Illinois Institute of Art – Chicago, and graduate degree in entrepreneurship from DeVry University. Xochil is a detail oriented, results driven task master, and enjoys the analytic side of fashion, making products come to life through strategic sourcing and technical details.
Xochil has worked with numerous brands and designers to bring their concepts from sketch to reality. She has a strong skill set in technical design, pattern making, material sourcing and production management. She has a keen understanding of the production process through working with various factories, and being closely involved with clients throughout their development. Her background in tailoring and alterations has helped shape her skills in garment fit and construction techniques.
Specializing in pattern making for both woven and knit materials, she enjoys working in the contemporary "ready-to-wear" market, and also has extensive experience in athletic performance apparel for men and women. She enjoys learning about innovations in materials and applying them to new designs. She also enjoys working with children's apparel, and some sewn accessories and bags.
Xochil recently served as Regional Director for The Fashion Group International of Chicago. She is currently on the Managing Board of Directors for the Apparel Industry Board of Illinois. She loves being involved in the local and domestic fashion community through promoting experiences, events and professional development. She is also passionate about Made in USA products, sourcing and manufacturing.
Xochil's work has been featured in: SPLASH, BRAVA Magazine, Chicago Sun Times, MODA Fashion Gazette, New City Chicago. Xochil was also included in a segment on the ABC 7 Chicago show, 190 North.
Masha Titievsky DeHaan
Masha Titievsky DeHaan is Xochil’s right-hand woman at The Chicago Pattern Maker, where she is a technical designer. Masha focuses on creating beautiful & accurate technical sketches, and compiling detailed tech packs to communicate designs to the factory in a clear and concise way. She has strong skill set in design research and merchandising, which makes her a strong asset for clients who are working through creative design details and line planning. Masha also assists clients during pre-production to ensure their projects are on track and markers are ordered correctly.
Masha draws on her design and business experience from running her own designer womenswear label VARYFORM. Her designs transform natural elements into special staples with a sense of glamour and sophistication. VARYFORM has been recognized by Elle Magazine's Nina Garcia for her signature wool crepe separates and has been printed in TATLER Magazine, British Vogue, Vanity Fair UK, and Elle UK. She loves to share her experience running her own label to help other brands.
Masha is also very active in the industry, serving on the Board of Directors for The Fashion Group International of Chicago, where she organizes networking events for fashion professionals. She is also a former artist member at Positive Space Studios and an alum of the Chicago Fashion Incubator at Macy's on State Street and Indiana University Bloomington Kelley School of Business.
CAD Pattern Maker
Professional digital pattern making using StyleCAD pattern software. DXF Compatible.
Active in the Fashion Community
Member (since 2007) and former Regional Director (2017-2018) and Board Member (2014-2016) for The Fashion Group International of Chicago Board of Directors; Planned relevant programming for fashion industry professionals.
Serving the Managing Board of Directors for the Apparel Industry Board of Illinois (2019; member of the organization since 2007).
Member of SEAMS - the Association and Voice of the U.S. Sewn Products Industry, representing America’s foremost fashion brands, retailers, manufacturers and textile providers.
Tailors looks on-set for photo/video shoots for magazines including Men's Health and InStyle, and companies including Kohl's, Land's End, Trunk Club, Nike, Schawk! and others. Represented by Distinct Artists.
Public Speaker + Educator
Plans and gives presentations on pattern making, technical design and other topics for small groups. Has presented with SEAMS, DG Expo, AIBI, FGI, Threaded Co., Creative Chicago Expo, Chicago Textile Expo, as well as for schools, groups and as a podcast guest.
Adjunct Faculty at Columbia College Chicago in the Fashion Studies Department (2020).
Certificate: Union Special
Completed Union Special class to learn sewing machine maintenance, basic mechanics and trouble shooting for a variety of machines including: Single Needle Lockstitch, Overlock, Coverstitch, Flatseam ("Flatlock"), Bar Tack
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