How long does it take to launch a new product?


This depends on a lot of factors! Are you starting a new company? Launching a single product or a collection of garments? How many pieces?

Generally speaking, since it is different for everyone, is that it takes about 6-12 months from design to production.

Starting a new company from scratch this process may take longer, about 18 months or so.

Many established brands develop their products or collections 1-2 seasons or more (6-12 months) ahead. However, introducing a new product with an existing supply chain, especially when you have an established pattern and style library to draw from, can sometimes allow for a quicker turn around time.

Remember to consider your time for sourcing materials at the beginning, and for final production (average 6-8 weeks domestically). Design and development for a new garment or product takes time and care, and isn't the same as screenprinting art on a blank t-shirt.

We'd love to discuss your goals, together we can create a plan for your product/s. Learn more about the process here.