How long does it take to launch a new product?


This depends on a lot of factors! Are you starting a new company? Launching a single product or a collection of garments? How many pieces? Generally speaking, since it is different for everyone, is that it takes about 6-12 months from design to production. Starting a new company from scratch this process may take longer, about 18 months or so. Most established companies develop their products or collections 1-2 seasons (6-12 months) ahead of the current season. This includes time for actual production (average 6-8 weeks domestically), sourcing and ordering materials, development and finalization of all patterns and prototypes, fittings, tech packs, labels, and design. I'd love to discuss your goals, together we can create a plan for your product/s. Learn more about the process here.