Coming Up: Advanced Textile Expo 2024

Posted Tue, Jun 18, 2024 in Press Media

I’m excited to share that on Wednesday, September 25th I’ll be hosting my own education session at the 2024 Advanced Textile Expo in Anaheim, California, as a part of the Next Generation Day. Join me at 10:30 AM while I discuss “Connecting the Dots: The Power of Digital and Personal Connections to Build Your Business.”

“Product development happens in the background in the textiles and apparel industry, making it a bit mysterious and even intimidating for someone looking to start their own brand. Xochil Herrera Scheer, president and founder of The Chicago Pattern Maker, built her successful business from the ground up, creating opportunities for growth by utilizing multiple social media platforms along with in-person networking to reach her audience and educate on how the technical side of the business really works.

By sharing her day-to-day experiences, highlighting the "behind-the-seams" work that actually goes into producing a garment, and providing her insights on current news and industry topics online and at events, Xochil has leveraged her network and marketing efforts to connect with people in a way that is authentic and genuine, and translate that into real business. Xochil has helped small businesses to realize the benefits of investing in their development, as well as providing core services to larger organizations in a way that allows them to be as nimble as smaller ones.

Learn strategies that can help you craft your online presence and expand your network both virtually and IRL (in real life).”


See more HERE.

Tagged press ata media advancedtextilesexpo

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